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Research papers

How farmers adopt new ideas

The paper attempts to answer the questions - are farmers 'different' as an audience for persuasive communication? and do any differences impose a radically different approach and methodology on the communicator? The basis of the paper is consciously...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Author: David H. Pickard
June 15, 1985
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Citation

Pickard, D. H. (1985a, June 15). How farmers adopt new ideas. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/how-farmers-adopt-new-ideas


Research papers

Positioning of the (agrochemicals) marketing research manager in an international company

This paper, which is a personal view intended to stimulate debate, starts with the premise that any consideration of the positioning and role of the agrochemical marketing research manager in a diversified international company cannot be isolated...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Author: Ian Donald Farquharson
Company: Shell Global
June 15, 1985
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Citation

Farquharson , I. D. (1985a, June 15). Positioning of the (agrochemicals) marketing research manager in an international company. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/positioning-of-the-agrochemicals-marketing-research-manager-in-an-international-company


Research papers

From 70,000 to 177,000 subscribers

On March 15 1970 the board of directors and staff of Misset met to consider one of the first multi-year plans. The market situation and possibilities were discussed. Extra attention was paid to the situation in agriculture, concerning both the market...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Authors: Vincent W. M. Koning, Han van den Berg
June 15, 1985
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Citation

Koning and van den Berg (1985a, June 15). From 70,000 to 177,000 subscribers. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/from-70-000-to-177-000-subscribers


Research papers

The integration of research into product management

Economic environment and C.A.P makes the marketing of agricultural products more and more challenging. As any marketing company, MONSANTO in the context of its culture and its multinational and multi business dimension has gone trough the normal...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Author: Pierre-François Boin
Company: Bayer AG
June 15, 1985
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Citation

Boin, P. (1985a, June 15). The integration of research into product management. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/the-integration-of-research-into-product-management


Research papers

Implications of the changing pattern of European agriculture

In the actual agricultural economic environment the probability that the margins on the farms will be squeezed is fairly high. This environment is not only defined by the EEC policy, but also the impact of international factors is evident : for...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Author: Valerie Buseyne
June 15, 1985
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Citation

Buseyne, V. (1985a, June 15). Implications of the changing pattern of European agriculture. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/implications-of-the-changing-pattern-of-european-agriculture


Research papers

The opinion leader concept in agriculture

One of the major concerns of agricultural marketing is to identify opinion leaders among a population of farmers since they supposedly influence others in the choice of agrochemicals, seeds fertilisers, farm equipment etc. The survey described...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Author: Jean Pierre Ville
Company: BVA Group
June 15, 1985
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Citation

Ville, J. (1985a, June 15). The opinion leader concept in agriculture. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/the-opinion-leader-concept-in-agriculture